Lori A. Andrus

Lori’s Global Vision Quest Interview

Why do you think the Iconic Essence is important?

Our iconic essence is the signature energy we bring into the world . . . it is the imprint of our soul’s truth, the light we are here to shine. In a time when the foundations that have long felt safe and familiar are being shaken, so many are seeking clarity, purpose, and connection. Embracing our essence allows us to be fully expressed, fully aligned, and fully impactful. When we honor it, we move through life with greater ease, magnetism, and authenticity. Our Iconic Essence also serves as a beacon for others, inviting them to step into their own power and purpose.

Why is the Iconic Essence important to your business success?

My iconic essence is the soul of my business . . . it is what makes Journey Jewels® and everything I create truly unique. In a world where products, services, and messages can feel interchangeable, it is our essence that sets us apart. It is the energy behind every piece of jewelry, every oracle card, every workshop, and every word I share. My success is not just about what I sell or offer, but about the experience, transformation, and connection people feel when they interact with my work.

Because my business is deeply personal and heart-centered, my iconic essence acts as a guiding force, ensuring that I stay in alignment with my truth, my vision, and my values. It keeps my work authentic, magnetic, and resonant. When I fully embody my essence, I naturally attract the right people . . . those who are seeking exactly what I am here to share.

Moreover, my iconic essence creates trust. People don’t just come to me for jewelry, oracle decks, or teachings . . . they come for the energy, the story, the deep knowing that what they are receiving is created with intention, wisdom, and soul. That trust is the foundation of my business success, allowing me to build a loyal community and serve in a way that feels both fulfilling and sustainable.

Ultimately, success is not just about numbers, it’s about impact. And when I am fully living in my iconic essence, that impact becomes inevitable.

How does each person’s unique Iconic Essence fit into the bigger story of our world?

Each of us carries a unique frequency, a piece of the great cosmic puzzle. When we honor our essence, we play our part in the grand tapestry of life. Some are here to ignite, some to heal, some to guide, some to create . . . but all are essential. Just as no two crystals hold the same energetic signature, no two souls carry the same purpose. When we recognize the power of our own essence, we also develop a deep reverence for the essence of others, fostering a world where we celebrate rather than compare and where we uplift rather than compete.